A record label building Africa's next music legends. We sign, develop, and release artists across 150+ stores worldwide. You keep 85% of royalties. Unlimited releases. Paid via M-Pesa, PayPal, Bank, or Crypto. Real contracts. Real dashboards. Real receipts.
Astute Pro Music is a legally registered, DDEX-verified record label headquartered in Nairobi, Kenya. We combine label-level artist development with distributor-grade infrastructure — so you get the support of a label without giving up your rights.
Certified under The Registration of Business Names Act (Cap 499, Section 14), Republic of Kenya
Official member of the Digital Data Exchange standard for global music supply chain.
Official ISRC registrant for assigning unique codes to sound recordings worldwide.
To become Africa's most trusted and innovative record label — empowering artists, shaping culture, and delivering music to every corner of the globe.
To sign, develop, and release talented artists with world-class label services, transparent deals, and the tools they need to build sustainable careers in music — at zero cost.
Transparency, integrity, innovation, and artist-first thinking. Every decision we make puts the creator at the center.
Strategic partnerships, data-driven marketing, co-label alliances, and global expansion. We build infrastructure, not hype.
Fresh sounds from our signed artists. Released under Astute Pro Music label.
End-to-end label services that rival the majors. From distribution to marketing, we handle everything.
Distribute unlimited tracks to 150+ digital stores worldwide — completely free. No per-release fees. No caps.
We pitch your songs to editorial playlists, curators, and tastemakers to boost your streams and visibility.
Pre-save links, smart links, social media templates, and press kit generators to grow your audience.
Track streams, earnings, and audience analytics in real-time. Your personal command center.
Request withdrawal anytime — M-Pesa, PayPal, bank transfer, or crypto. Multiple methods, fast processing.
Transparent contracts, agreements, and receipts generated for every transaction. Full legal docs.
Set up automatic royalty splits with featured artists, producers, and co-writers. Everyone gets paid.
You keep 85% of all royalties earned. We take only 15%. No hidden fees. No surprises. Ever.
Most labels take your masters, lock you into multi-year deals, and pay you last. We're a record label that does the opposite — full label infrastructure (A&R, marketing, contracts, dashboards) with artist-first terms (non-exclusive, keep your masters, 85% royalties, 1–3 year renewable contracts with a 30-day exit clause).
Spotify, Apple Music, YouTube Music, Tidal, Amazon, Deezer + 140 more. No delays, unlimited releases.
You earn 85%. We take 15% to cover infrastructure and support. No annual charges, no per-release fees.
Your music, your rights. Our agreements are non-exclusive with 1–3 year renewable terms. Early exit available with 30 days written notice — no penalties, no fees.
Track streams, earnings, and territories in real-time. Auto-generated contracts and payout receipts.
Set up splits with collaborators. We pitch your tracks to editorial playlists and curators.
Based in Nairobi, delivering worldwide. M-Pesa, PayPal, bank transfer, and crypto payouts.
The talent signed to Astute Pro Music. Building legacies, one release at a time.
The flagship artist of Astute Pro Music. Astute Flow represents the future of African music — blending culture, creativity, and raw talent to push boundaries on the global stage. A breakout force doing real numbers across Spotify, YouTube Music, Apple Music, and 150+ platforms.
CollaboratorPowerful producer and creative force. Collaborated with Astute Flow on "Sonwabile — Happiness Has Come." Managed and produced under Astute Pro Music.
SignedA dynamic talent on the Astute Pro Music roster. Jay brings raw energy and authentic sound. Featured on "We Ain't Leaving Tonight" alongside Astute Flow.
We don't do anonymous testimonials. Here's exactly what our artists have achieved on the label — verifiable on Spotify and YouTube right now.
Astute Flow — Flagship artist. Signed in 2024 with zero Spotify presence. Within 12 months: 489K streams on "We Are in Love," 468K on "Sonwabile," 193K YouTube subscribers, and 88M+ YouTube views. All released through Astute Pro Music — zero upfront cost.
Singer Musiq & Carre Lupan — Signed and released their debut single through Astute Pro Music. From application to formal agreement in under 48 hours, and first release live on all major platforms. Now distributed to 150+ stores worldwide.
Jay — Released his debut single "We Ain't Leaving Tonight" alongside Astute Flow, now live on Spotify, Apple Music, and 150+ stores worldwide. From signing to first release in under 2 weeks. Jay has more music on the way — with upcoming singles currently in production and set for release in 2026.
Your music delivered to 150+ global digital stores worldwide.
We're actively seeking strategic partnerships with record labels, distributors, brands, and industry stakeholders. Whether you're a co-label looking for infrastructure, a brand seeking music partnerships, or an investor — let's build together.
Co-release, co-manage catalogs, share infrastructure and grow together.
Align your brand with cutting-edge music. Sponsorships, sync deals, and campaigns.
Invest in Africa's music future. Scalable model, verified operations, real growth.
Submit your partnership inquiry through our dedicated application portal. Select "Partnership" to get started.
Looking for a fully built music management platform? We provide a production-ready dashboard you can own, brand, and deploy — with artist onboarding, analytics, distribution, admin controls, and more.
Applications, KYC verification, contracts, and automated approval pipelines — all built in.
Stream tracking, revenue dashboards, audience maps, and real-time performance data for every artist.
Complete release upload system — metadata, artwork, audio, collaborators, and distribution queue.
Review releases, manage users, moderate content, handle payouts, and control everything from one place.
Auto-generated contracts, royalty split management, collaborator credits, and payout tracking.
Connect your own Apple Music, Spotify, YouTube, or any distributor API — we wire it all together.
Buy the full source code outright, or subscribe monthly and use our hosted platform.
Your branding, your logo, your domain. We set it up exactly how you need it.
Start onboarding artists, reviewing submissions, and distributing music — immediately.
Use our fully hosted platform under your brand. No setup fees. Cancel anytime.
Buy and own the entire source code. Deploy on your servers. Full control, forever yours.
Everything above plus our distribution APIs — a completely ready-to-go music platform.
Not sure which option fits? Read the full breakdown or email us directly.
Stay informed about our latest milestones, artist signings, and industry moves.
Your source for exclusive label updates, artist stories & industry insights
Artist SigningWe are thrilled to announce the signing of two incredible new artists — @singer_musiq and @carre_lupan. Their debut single is now live on all platforms. Good day, good deals. This marks another milestone in our mission to build Africa's next generation of music legends.
Listen Now on Spotify
Officially verified on Muso.ai — the global music industry credits platform trusted by major labels, publishers, and rights organizations. Our credits are now part of the international standard, recognizing every contributor behind our releases.
Officially registered as a DDEX-verified party in the global music supply chain — joining the ranks of major labels worldwide.
Read MoreOur artists' music is now available on Spotify, Apple Music, YouTube Music, Amazon, Tidal, Deezer, and 140+ additional platforms.
Read MoreFollow our official news page for exclusive stories, behind-the-scenes content, and real-time label announcements.
The people behind Astute Pro Music. Small team, hands-on approach, dedicated to every artist on the roster.
Visionary leader and the driving force behind Astute Pro Music. Dedicated to building Africa's next powerhouse label and creating opportunities for artists across the continent.
Distribution specialist connecting artists with global audiences through innovative platforms and strategic partnerships.
Label operations lead with deep industry knowledge, focused on artist development, brand building, and catalog management.
No surprises. Here's exactly what you're signing before you apply. Every artist on our roster has these same terms.
We're a record label — not a distributor. Here's how we stack up against the labels artists actually sign to.
| Feature | Astute Pro Music | Major Labels (UMG / Sony / Warner) | Indie Labels (EMPIRE / 300 / Cinq) | Typical African Label |
|---|---|---|---|---|
| Artist Royalty Share | 85% | 15–20% | 25–50% | 20–40% |
| Own Your Masters | Sometimes | |||
| Non-Exclusive Contract | Rarely | Rare | ||
| Upfront Fee to Join | Free | Free (advance debt) | Free / Varies | Sometimes |
| A&R / Artist Development | Selective | Limited | ||
| Marketing & Playlist Pitching | ||||
| Real-Time Dashboard & Analytics | Internal only | Varies | ||
| M-Pesa / Mobile Payouts | Rare | |||
| Formal Contracts & Receipts | Often informal | |||
| DDEX / ISRC Verified | Varies | |||
| Contract Duration | 1–3 years, renewable | 3–7 years / multi-album | 1–3 years / per project | Varies / often informal |
| Early Exit Option | 30 days' written notice | Locked until term ends | Usually locked in | Often unclear |
Comparison based on publicly available information and industry-standard deal structures as of 2026. Terms vary by label, deal type, and artist. This is a general overview — not legal advice. We encourage artists to review any contract with independent legal counsel before signing.
This is a summary of our standard artist agreement. Full terms are provided before signing.
Read Full Terms & ConditionsDrag the slider to your monthly stream count. This is an estimate only — actual payouts depend on which DSPs your listeners use, their subscription type, and their geographic location.
Astute Pro Music 85% to youEverything you need to know about joining Astute Pro Music.
Yes, 100% free. There are no sign-up fees, no annual charges, and no hidden costs. We earn when you earn — through a transparent royalty split where you keep 85% of your earnings.
Applications are reviewed within 48 hours by our A&R team. Once approved, you'll receive a contract, and your first release can go live within 24 hours of signing.
Your music will be distributed to 150+ global platforms including Spotify, Apple Music, YouTube Music, Amazon Music, Deezer, Tidal, SoundCloud, Audiomack, Pandora, and many more.
We support multiple payment methods: M-Pesa, PayPal, direct bank transfer, and cryptocurrency. Payouts are processed monthly with full transparent statements available in your dashboard.
Absolutely. You retain full ownership of your masters and compositions. Our agreements are non-exclusive with 1–3 year renewable terms. You can terminate early with just 30 days written notice — no penalties, no buyout fees.
Yes. Our contracts run for 1–3 years and are renewable by mutual agreement. If you wish to leave early, simply submit a written notice (email is fine). After 30 days, your contract ends cleanly — no penalties, no buyout fees, no legal complications. Any pending royalties will still be paid out to you. Your music remains yours. At the end of your contract term, you can choose to renew or part ways — no automatic lock-in.
Yes! We accept applications from independent labels, producers, songwriters, and music companies. We offer co-label partnerships, catalog distribution, and ready-made platform solutions.
Yes. We are registered under Kenya's Registration of Business Names Act (Cap 499, Section 14), with Business Number BN-L3SDD9YL. We also hold DDEX Party ID PA-DPIDA-2026030102-V for global supply chain verification.
We offer artist development, marketing & PR, playlist pitching, rights & licensing management, royalty tracking dashboards, sync licensing, ISRC/UPC codes, and dedicated A&R support — all included.
Whether you're an established artist, an aspiring talent, a songwriter, or a producer — we want to hear your music. No minimum streams required. No upfront cost. Apply and hear back within 48 hours.
No sign-up fees. No hidden costs. No annual charges. Ever.
Apply today, get reviewed and hear back within 48 hours.
Transparent contracts, competitive splits, no lock-ins.
Apply to join our growing roster of artists distributing to 150+ platforms worldwide. It takes less than 3 minutes.
We work with leading companies in the music industry to deliver the best services to our artists.
Global digital distribution partner delivering our music to 150+ stores worldwide.
Our artists earn Merlin rates — premium royalties
Strategic technology and business partner supporting our infrastructure and growth.
Powers our Label Engine platform — the technology behind our artist management dashboard.
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